A Study For Energy Startups To Find Out The Market Potential For Energy Saving Products In Large Scale Manufacturing Companies

Abstract

Startups are becoming quite popular and there are several people who are willing to take the road of entrepreneurship. It is now being widely said that startups ensure that the economy of a nation grows in a positive way. While there are many who are starting up in the field of Information Technology. There are entrepreneurs keen on setting up startups that can help consumers to save energy in an efficient way. The demand for electricity is ever growing. With the advent of more disposable incomes and more tech savvy consumer durables, the need for electricity is increasing. While on one side, the need for producing electricity in a clean green way is being emphasized and the other side, the need to consume electricity in an efficient way and to save energy are given importance. Energy Saving is the process of using energy resources in an economical way. The consumers of electricity include domestic sector, commercial sector, micro, small, medium enterprises and large scale manufacturing companies. Large scale manufacturing companies use lot of high power consuming machineries and have a vast factory spaces. They also contribute to highest demand during the daytime. They have a huge scope to save energy and implement energy saving measures. This paper aims to understand the interest level in large scale manufacturing companies to save energy. The outcome of the paper will help energy startups and energy entrepreneurs to understand the market potential for energy saving solutions among large scale manufacturing companies.