A Study for Applying for Crowdsourcing Technology in ITS

Abstract

One kind of crowdsourcing techniques which allow drivers to collect and provide traffic information using smartphones and applications is being introduced to ITS system as well. The introduction of crowdsourcing techniques requires changes in the existing ITS based on Insourcing which provide traffic information generated by detectors through VMS. ITS Information have had two problems, one is the high cost and the other is an interrupted service. Experts expect crowdsourcing technique which is created SNS, will overcome problems of ITS. But, there are not many examples and research results. Crowdsourcing technique was utilized in Jeju ATMS project to install ITS on the coastal round roads around Jeju since ITS to install point detectors turned out to be non-economic method in case of the coastal round roads with low traffic volume. However, there existed links in which traffic information cannot be generated as there were no smartphone users (crowds) even in the cost-effective crowdsourcing techniques, which indicates the fact that the crowdsourcing method is suitable for urban roads with many smartphone users, but not for local minor roads. On the contrary, insourcing-based ITS is considered to be non-economic method in applying to all roads in the city, but it can be effectively utilized in the local minor roads. Accordingly, Inter-sourcing based ITS operating system in which insourcing is connected with crowdsourcing was suggested in this study.