Abstract
© 2008 Wiley Periodicals, Inc. Published online in Wiley InterScience (www.interscience.wiley.com). DOI 10.1002/ert.20185 Acompany’s culture influences everything it does. It is the core of what the company is really like, how it operates, what it focuses on, and how it treats customers, employees, and shareholders. As a large body of research proves, culture is the driver of business performance. Which culture to introduce and support in any company is a strategic issue. Why is this issue important now for business leaders? Turnover at the top of the management hierarchy escalated to record levels in 2007, according to Liberum Research,1 primarily because executives have not altered their paradigm on how to compete successfully in the new century. It’s the HR executive’s lead role to work with the CEO and other C-level executives to define and mold the organization’s culture. Specifically, this article describes how a strong market culture can help companies outperform the competition and achieve unparalleled financial performance.
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