A strategic use of technology: case of Vodafone Egypt

Abstract

Subject area Information management, IS alignment. Study level/applicability Undergraduate. Case overview The case examines the use of Information and Communication Technology (ICT) in one of Egypt’s top mobile service providers, through closely analyzing their systems, the way they work and how technology could be optimized to provide greater benefit and value to support an organization’s business goals. The main objective of the case was to identify business problems that information systems have managed to solve as well as grab a potential opportunity that the organization can or have captured. The main contribution of this case is to emphasize and provide real case application on information management concepts and theories related to Information Systems Alignment (IS Alignment), business value from IS adoption, IS implementation issues and information and process integration. Expected learning outcomes This case was written to present a practical example about the strategic use of ICT within a specific organizational context. It enables students to apply some theoretical concepts studied in information management courses (such as IS alignment – or strategic alignment –, IS assessment and IS implementation) on a real-case study. In particular, teaching this case aims to realize a number of learning objectives: understand telecom industry and acquire an overview about its environment and the challenges it faces in general and within a developing context in particular; identify the different technologies used by telecom companies; develop a business strategy based on a thorough analysis of an organization’s internal business operations as well as its external environment; and learn how to align IT use with organizational strategies and analyze critically both its tangible and intangible added values. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject codes CSS 11: Strategy.