Abstract
Environmental consciousness has gained increasing interest in recent years, and product life cycle design that aims to maximize total value while minimizing environmental load and costs should be implemented. To achieve that, the processes of idea generation and decision-making for eco-business strategies, as well as the design of a target product and its life cycle options, should be systematically supported. This paper proposes a strategic decision-making method for eco-business planning so that a designer can easily find a set of eco-business ideas that effectively improve environmental and economic performance simultaneously. A decision-making procedure based on this method is also illustrated with a simplified example of a laptop computer business.
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