Abstract

With the growing popularity of new reading devices and multi-function tablets, the publishing industry is currently experiencing a drastic change, growth, and evolution. Publishers face the challenges of making strategic decisions on whether to provide only electronic publishing service, printed publishing service, or both of them simultaneously and the competitive strategies to defend their existing market from a new entrant of digital publishing. In this paper, utilizing a game theoretical model, we analyse the optimal publishing and pricing strategies for book publishers and examine how market factors impact the strategy development. The analytical results provide helpful implications for the practitioners of the publishing industry

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