Abstract
This article uses a media industries studies perspective to investigate the current state of transmedia production in the United Kingdom. Analyzing the discursive statements of a range of industry participants from both U.K. television and games industries, the authors reveal a series of contradictions and misunderstandings that may be limiting the effectiveness of multi-platform projects. By comparing overlapping discursive patterns around attitudes to risk, measures of success, authorship between the two industries, and repeated concerns over the balance of creative and commercial imperatives, the authors argue that existing hierarchies of power between media industries threaten to derail future convergence.
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