Abstract
Stated preference and choice models currently used in urban planning are focused on predicting single choices. In this paper the intention is to extend these modelling approaches to the case of sequential choice behaviour. Design strategies and model specifications that allow one to predict sequential choice are discussed. The approach is illustrated in a study of sequential mode and destination choice behaviour for shopping trips. The research findings suggest that the proposed approach may be a valuable extension of currently available stated preference and choice methods to analyse more complex forms of decisionmaking.
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