Abstract
Pregnancy may be an optimal opportunity for targeting smoking in women, since this may be the only time in a woman’s life she receives frequent contacts with health care providers with a primary focus on initiating or maintaining health-enhancing behavior in herself. Therefore, prenatal health care may serve as a natural opportunity or powerful teachable moment to decrease cigarette smoking, especially in underserved women. An innovative stage-matched intervention program based on the Transtheoretical model is currently being implemented in six public maternity clinics in a southern New England city. These prenatal settings serve culturally diverse and economically disadvantaged individuals.
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