Abstract
Retail internationalization is an important trend for today’s retailers. However, the appropriateness of the strategy for all retailers has not been fully addressed. Most of the literature is based on experiences encountered after businesses have entered their new marketplaces. Very little information exists about strategic considerations occurring prior to international expansion. This study contributes to retail internationalization theory by partially validating a conceptual model of decision antecedents (Simpson and Thorpe, 1995). Data collected from an idiographic case study using a qualitative methodology support the conceptualization presented in the model, indicating that certain pre-conditions should exist in the retailer’s domestic environment, act as motives for considering a global expansion strategy, and drive the internationalization decision-making process forward.
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