A Sociocultural Approach to Style

Abstract

Common definitions of style have tended to treat it as an artifact controlled by the producer, overlooking two features afforded attention in sociocultural linguistics: dynamism and co-construction. Although some scholars have highlighted style’s interactivity, their accounts have not yielded a comprehensive theory. This essay advances and illustrates a more rigorous definition of style as a fluid activity in which meaning is often contested, continually negotiated, and necessarily informed by interlocutors’ beliefs. Ultimately, in integrating and expanding on theories of style’s interactivity and contingency, it provides guidance for style researchers and demonstrates the value of cross-disciplinary conversation around style.