A Social Responsibility Map of Spanish Professional Football League Clubs

Abstract

AbstractThis paper presents a brief yet unprecedented account of the social performance of the Spanish professional football sector, in a context in which recent pressures on the sector toward financial regulation has made its economic production soar, and with this also its importance in society and the media. This context has spurred Spanish football clubs to corporatize and to professionalize their management, with the result that they are increasingly similar to ‘normal’ companies participating, like any other, in a market which is as complex and exacting as the society it forms part of. The market and society at large expect companies to behave responsibly, and football is beginning to respond to this demand.KeywordsFootball industrySocial ResponsibilityCorporatization and professionalization of managementSocial and financial performance