Abstract
AbstractSocial psychological research on culture has mainly focused on differences in psychological processes between cultural groups. However, in the globalizing world today, a complementary approach to culture, a social psychology of cultural dynamics, is emerging as a critical research program. Adopting a neo‐diffusionist meta‐theory of culture, it regards culture as emerging from the processes of cultural transmission in situated social activities, and examines the dynamics involved in the formation, maintenance, and transformation of culture over time. The paper reviews recent research on culture in this perspective and makes suggestions about future directions.
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