A Social Network Information Propagation Model Considering Different Types of Social Relationships

Abstract

In social networks, information are shared or propagated among user nodes through different links of social relationships. Considering the fact that different types of social relationships have different information propagation preference, we present a new social network information propagation model and set up dynamic equations for it. In our model, user nodes could share or propagate information according to their own preferences, and select different types of social relationships according to information preferences. The model reflects the facts that users are active and information possess propagation preferences. Simulation results proved the validity of the model.