Abstract

Using social network analysis, this research examines whether a pattern of interlocked directorates exists among the top 50 e-commerce firms and how this network differs from the network of other leading firms. Further, it looks at whether a firm’s measure of centrality is associated with its visibility. The results suggest that the location of e-commerce firms in these networks is more important than simply the number of ties. The findings point to the role of e-commerce firms in establishing links between both firms and industries. These findings also suggest that e-commerce firms are most interesting to study when looked at in terms of a larger network of firms, and that it is in the ties between the e-commerce and the traditional and well-established firms where many potential research opportunities lie.

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