Abstract
Littering has been a long-term issue since ages ago. It is a recurring world wide problem, mainly in the fast-growing cities and towns. This problem has caused various negative effects on the environment such as unpleasant view, harmful to people and animals and causing bad odour. Adolescences are future generation in which will be expected to solve this long-term littering issue. Besides providing proper education, it can promisingly be eliminated by integrating the elements of religiosity, pro-environmental behaviour, and social ethics. A number of 139 university students in semester one had participated this study survey. Statistical analyses using descriptive statistics revealed that university students have moderately high littering attitudes. Their participation and desire to participate in garbage disposal operations, as well as to engage litters not to litter, were still relatively low, despite their own ethics and worry about waste problems increasing. Some students, on the other hand, agreed that litterers would throw trash next to a full litter bin if there was no empty litter bin nearby. These studies revealed that they have a lower social pro-environmental, earth preservation, and conservation attitude. As a result, while developing social marketing interventions to encourage anti-littering behaviour, social marketers should pay special attention to subjective norms and attitudes.
Highlights
Littering is defined as disposing rubbish carelessly, that includes a wide range of waste, as smallest as the cigarette butt, to the largest item such as abandoned vehicle (Hansmann and Scholz, 2003)
In 2020, Malaysia had estimated 30,000 tons of solid waste generation as compared to 2012, where Malaysian generated 33,000 tons solid waste per day (Mokhtar, 2013). This alarming figure has raised a concern on the needs of alternative waste management methods such as raising awareness campaigns among Malaysian citizens and environmental education programs at schools and universities
As mentioned by Zuraida Kamarudin in the Sun Daily (NA, 2019), the facilities have been adequately provided for them, approximately, 60% of the 32 million Malaysian population still fails to throw their garbage into trash bins, and Malaysian communities have not cultivated the habit of disposing of their garbage properly, which should be addressed in efforts to make the country clean
Summary
Mas’udah Asmui, Suhanom Mohd Zaki, Musramaini Mustapha, Mohd Faizal Azrul Azwan Muhamed@Che Harun, Saifudin Razali. Received: 04 September 2021, Revised: 06 October 2021, Accepted: 25 October 2021. In-Text Citation: (Asmui et al, 2021) To Cite this Article: Asmui, M., Zaki, S. Littering Attitude among University Students in Malaysia. International Journal of Academic Research in Business and Social Sciences, 11(11), 951 – 962. Vol 11, No 11, 2021, Pg. 951 – 962 http://hrmars.com/index.php/pages/detail/IJARBSS.
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