Abstract

In an attempt to fight the obesity epidemic, an unprecedented policy banning the sale of sugary beverages in containers over 16 ounces in selected public venues was proposed the city of New York. This policy is not without opposition from different sectors including the sugary beverage industry and civil organizations that portray it as a violation of consumers’ rights to choose. We explore the likelihood of such policy to be successful in curbing the obesity epidemic from a Social Cognitive Theory perspective.

Highlights

  • In an attempt to curb the obesity epidemic, New York City (NYC) approved a 16 ounce cup size of sugary drinks for mobile food carts, sports arena, and movie theaters, while larger sizes still being available at grocery and convenience stores

  • This measure was expected to be enacted in March 2013, NY Supreme Court Judge, Milton Tingling ruled that the city health board did not have the authority to impose such a policy

  • New York citizens were very concerned about an increased involvement of the Government in people’s personal choices and expressed skepticism about the effectiveness of this measure to curb obesity, despite the claim that New Yorkers may save about 2.3 million pound per year if the policy were enacted [1]

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Summary

Introduction

In an attempt to curb the obesity epidemic, New York City (NYC) approved a 16 ounce cup size of sugary drinks for mobile food carts, sports arena, and movie theaters, while larger sizes still being available at grocery and convenience stores. New York citizens were very concerned about an increased involvement of the Government in people’s personal choices and expressed skepticism about the effectiveness of this measure to curb obesity, despite the claim that New Yorkers may save about 2.3 million pound per year if the policy were enacted [1].

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