Abstract
AbstractSmall accommodation enterprises have a great potential to assist the tourism industry in the progress toward sustainable development goals. This study explores the inherent complexity of sustainability practices with the recognition that sustainable behavior is the outcome of a reciprocal determinism between personal, environmental, and behavioral factors. Unlike previous studies, the role of knowledge of sustainability as a major determinant of self‐efficacy is investigated to understand whether differences in knowledge have any influence on sustainability practices. A qualitative approach was employed, and 26 owner‐managers of small accommodation enterprises (i.e., home‐stay) were sampled purposively. Three different knowledge groups are identified but their sustainability practices are not significantly different from each other. Significantly, an active group that understands sustainability as a tool for socialization emerges. These findings have a policy and theoretical implications for sustainable development.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
