Abstract
In this paper the Borda rule is extended by allowing the voters to show their preferences among alternatives through linguistic labels. To this aim, we need to add them up for assigning a qualification to each alternative and then to compare such qualifications. Theoretically, all these assessments and comparisons fall into a totally ordered commutative monoid generated by the initial set of linguistic labels. Practically, we show an example which illustrates the suitability of this linguistic approach. Finally, some interesting properties for this Borda rule are proven in the Social Choice context.
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