Abstract
The primary purpose of this paper is to aggregate the overall rating based on guests’ online ratings by performing a social choice analysis of online hotel rating. Specifically, we first define the individual preference as the subjective judgement on the important order of the dimensions of online hotel rating, then quantify the individual preference through an analytical approach, the pessimistic and optimistic results of which are balanced by the Hurwicz criterion approach, lastly formulate the social choice result by means of the ideal-point concept. An empirical study using the real data collected from Trip.com is conducted to show the applicability and superiority of our methodology.
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