A Snapshot of Sport Management Courses in Australia

Abstract

To prepare sport management students, curricula should align with industry. Given recent changes in sport management, the first step in aligning curricula with industry is to review current curricula. This study reviewed Australian sport management curricula using content analysis of the Common Professional Components based on the Commission on Sport Management Accreditation. From 39 universities, 11 (28%) undergraduate sport management programs were identified. The most common required sport management course was management concepts, followed by sport marketing and finance, budgeting, accounting, and economics. Public relations and ethical aspects were the least common required courses. Technology and sport sales were not offered. Results indicate that the current curricula may not be keeping pace with the sport management industry.