Abstract
This essay investigates the phenomenon of global television in India and how Indian children, particularly those from the upper middle class, are being integrated into a global consumer cuitare. I suggest that in spite of the surface homogeneity of children's culture global capitalism mediates experiences of children differentially depending on class and location. It has led to greater class stratification in children's play and Indian children, unlike their American counterparts, are socialized to be producers rather than consumers.
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