Abstract
2020 will go down in history as a tipping point when societies reassessed the fundamental objectives and principles that they had seen their communities develop. As a basis for investigating a broad sense of LifeStyle by Design, some 20 potentially rich narratives are used as the basis for these empirical analyses. They are our Virtual Living Lab at a time of unparalleled attitudinal and behavioural change and uncertainty. Social sharing is more authentic and trustworthy than traditional forms of mass communications. We explore our narratives in the UK and Japan and draw novel yet consistent, scalable implications for policy makers and public and private institutions alike. We track what people think is important to them and thus lay a foundation for engagement, in contrast to the traditional advertising communications approach of intrusion. Some of the new behaviours may become permanent, but there is a general need to streamline and simplify. People are against the complex, not because they want a simple life but because they want more time to enjoy enriched life experiences. At times of change, especially when uncertainty can bring negative outcomes, it is critical to be able to know what to say and how to say it so that leaders can establish trust and the right tone for the moment.
Highlights
For a moment in history, everybody—every institution, public, private, and family—shared the same simple, mission statement: Protect our community, Protect our colleagues, Protect our customers
Fuelled by social media, heightened inequality, and governments that have often been caught off guard and unprepared, COVID-19 became an Internet virus as well as a biospheric virus
Social and political commentators are referring to the tectonic shift created by the pandemic in terms of different eras: BC, During COVID-19 (DC), and AC (Before, During, and After COVID-19; Nelms [1])
Summary
For a moment in history, everybody—every institution, public, private, and family—shared the same simple, mission statement: Protect our community, Protect our colleagues, Protect our customers. As healthy lifestyle choices become increasingly important, so social sharing of new ideas and practices will have the potential to drive major behavioural shifts and improve our QOL (Quality of Life). A core tenet of LifeStyle by Design (LifeStyle by Design is a research unit in The University of Tokyo’s Institute for Future Initiative; it promotes and delivers healthier lifestyles, bringing a new balance to the physical, nutritional, and social needs to enhance an individual’s QOL) is to empower the individual to make an informed choice about his or her life options. Healthcare is threatened by a confluence of powerful trends—increasing demand, rising costs, uneven quality, misaligned incentives If ignored, they will overwhelm health systems, creating massive financial burdens for individual countries and devastating health problems for the individuals who live in them. COVID-19 has led to differing responses at the national level, and this has been seen by many as likely to have a long-term impact on globalization, beyond the near-term fall in trade and foreign direct investment that fueled globalization in the first two decades of the new millennium
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
