Abstract

Once upon a time, there was a "Cheapest Supply House on Earth". During the late 1970's, its annual revenue would at times make up about 1% of the U.S. GDP. From 1973-1998, it had the tallest building in the world. However, how did an American icon slowly but surely become stained? Analyzing its collapse allows businesses to look at the importance of constantly assessing how the market is everchanging, and finding new approaches and techniques to stay competitive and advanced. With corporate social responsibility, a supply chain in the new era of enterprise e-commerce can be strengthened and integrated.

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