Abstract

The service-dominant (S-D) logic, of value creation in use, has merit for online business education. This chapter takes a closer look at service-dominant logic frameworks presented by researchers and explores their application to online business education. In particular, the five axioms of service-dominant logic are linked to online business education to show how the framework can be adapted. In addition, a five-phase process of the core service-dominant logic concept of co-creation of value is applied and explained in relation to online business education. These frameworks may provide useful insights for online business education effectiveness.

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