Abstract

Entrepreneurship and small business education programs have gained popularity globally. Nevertheless, many face difficulty in gaining campus-wide acceptance and sustainability. This paper applies a service science framework, presenting such programs as complex educational service systems that co-produce value for a variety of stakeholders. Access to funding, the presence of enthusiastic champions, trust among stakeholders, coordination and support from constituents are required for entrepreneurship programs to succeed. An implementation of the framework at a technology university is described.

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