A service design framework for the initial phase of service development

Abstract

Services dominates our economy and plays a decisive role on the success of any business strategy. The process of service development is important concern in many product service industries to ensure sustainable competitive advantages. In developing new services, a large amount of efforts has been focused in crafting its core features and attributes, and extensive attention is paid to conform to customer needs, with an eye to satisfy the expectations of high quality. In this paper we present a ParBaSe service framework, which aims to enable parametric based service design approach in the initial service development process. This novel framework provides an adequate means to represent stakeholder’s requirements in the design phase of service innovation. Furthermore, a dedicated software application is used to improve the efficiency and accuracy while applying the conceptual phase of service development process