A Semiotic Model for Trademark Law

Abstract

For famous mark holders, risk of dilution should be considered as the paradigm to delimit the scope of exclusive rights in order to forbid any commercialization of “genuine fakes” at the point of sale. But is risk of dilution a good legal alternative to protect consumer information costs? What is the relationship between monologism and risk of dilution and monologism and cultural democracy? A semiotic analysis of distinctive signs is an integrative perspective in order to justify the non-recoding consumers interests defined as dialogical restriction of meaning.