A semiotic approach to ‘ethnicity’. An example from Taiwanese ‘Chineseness’

Abstract

ABSTRACTFor a few decades, socio-cultural as well as linguistic anthropologists have worked hard to construct a reliable semiotic paradigm to study linguistic, cultural and social interactions. These subfields – linguistic, cultural and social – are often analytically tackled asunder, though they are intimately interconnected, intertwined and overlapping. The semiotic theory of culture is not a novel discovery in itself, but it can also be applied to the study of society and ethnicity. Culture, society and ethnicity are systems of communication, that is systems of signs; society is a system of signs whose meaning emerges from social interactions and ethnicity a system of signs whose meaning is strategically imposed by a specific society through a specific culture. Moreover, those three systems of communication, of signs, are interconnected in various ways. This essay will analyze ‘Taiwanese Ethnicity’ in its semiotic dimension, and explore how society, culture and ethnicity interact in constructing an ethnic identification.