A Semiotic Analysis of the Popularity of the Products of the Palace Museum

Abstract

In recent years, the cultural and creative products of the Palace Museum have become “the oldest” popular products on social media. This paper aims at investigating the distinctiveness about products and the reason for their success. The research analyzes two main product lines of the products by semiotic approach. Through analyzing the products of the royal-culture line and the Ming-and-Qing-dynasty-aesthetic line, the research found that the integration of ancient cultural elements and modern cute style into product design through innovation helped the product to attract young fans.