A Semiotic Analysis of Female Images in Chinese Women's Magazines

Abstract

本研究采用符号学分析法，分析了《中国妇女》、《家庭》、《女友》、《时尚·Cosmopolitan》四本中国女性杂志刊载的五个当代中国女性人物故事，得出铁姑娘、贤内助、时尚女三种女性形象类型。检视这三类女性形象的深层意义，可以发现它们事实上蕴含了传统父权社会对女性片面价值观的社会迷思；同时，它们也在鼓励女性参与父权体制建构的消费主义意识形态。 关键词: 中国大陆传媒女性杂志女性形象 This study conducts a semiotic analysis of five stories about contemporary Chinese women presented in four women's magazines, namely Women of China, Family, Girlfriend and Trends Cosmopolitan, and identifies three images of women: iron girl, understanding wife and stylish woman. A closer examination of these three images will reveal that they actually contain prejudicial social myths of women held by traditional patriarchal society and that they play an important role in encouraging women to practice the consumerist ideology constructed by the patriarchal system.