Abstract
The use of language persuasively and diplomatically in the form of catchy and attractive political slogans plays a significant role in the politics of democratic states. This study analyzes the political slogans chanted by Pakistan Tehreek-i-Insaf (PTI) and Pakistan Muslim League-Noon (PML-N) during the 2018 election campaign with the purpose to analyze Pakistan's political slogans from a semantic perspective to highlight the semantic properties and analyze the use of political slogans for presenting positive-self and a negative image of others. Data in the form of slogans were collected by random sampling technique. The data was analyzed semantically by following Leech's (1981) theory of meaning. It was revealed that political slogans are composed persuasively and diplomatically to communicate connotative, reflected, social, affective and collocative meanings. It was also found that Political slogans in Pakistan are chanted for portraying a positive image of themselves and a negative image of others.
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