A Search Advantage for Horizontal Targets in Dynamic Displays.

Abstract

Several lines of evidence point to the existence of a visual processing advantage for horizontal over vertical orientations. We investigated whether such a horizontal advantage exists in the context of top-down visual search. Inspired by change detection studies, we created displays where a dynamic target -- a horizontal or a vertical group of five dots that changed contrast synchronously -- was embedded within a randomly flickering grid of dots. The display size (total dots) varied across trials, and the orientation of the target was constant within interleaved blocks. As expected, search was slow and inefficient. Importantly, participants were almost a second faster finding horizontal compared to vertical targets. They were also more efficient and more accurate during horizontal search. Such findings establish that the attentional templates thought to guide search for known targets can exhibit strong orientation anisotropies. We discuss possible underlying mechanisms and how these might be explored in future studies.