Abstract
AbstractRecent literature review shows an increasing number of new product introduction (NPI) projects realized in manufacturing sectors. The study implemented NPI using Scrum, a highly regulated team-based framework to complete a project progressively. Scrum is a popular framework adapted from the agile methodology to develop complex products and systems. The case study involved contract manufacturing (CM), and the customer actively participates in NPI and contributes to decision-making. Scrum successfully broke down, prioritized, and performed project tasks in successive cycles. The case study demonstrated the potential of applying Scrum in NPI to ensure the adherence of customer requirements, especially the timely fulfilment of the milestones.KeywordsNew product introduction (NPI)ScrumContract manufacturing (CM)
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