“A room of our own”. Social media use amongst youth with immigrant background in Norway

Abstract

Abstract Background Social media includes webpages, apps and digital games, where content can be created and shared, and participation in social networks is possible. It is known that social media impacts the lives of youth in a complex way. So far, little is known about how immigrant youth use social media and how that impacts their lives. The immigrant population is heterogeneous and complex, but overall, experiences a heavier burden of disease. In this study, we explored how immigrant youth use social media, and particularly how social media could contribute to health promotion. Methods We collaborated with non-governmental organisations to establish six focus group interviews that lasted for two hours each. The interviews were transcribed and analyzed by thematic content analysis. Results Immigrant youth met both barriers and benefits related to their background through their participation on social media. Barriers related to lack of knowledge about relevant social codes and to limited access due to negative social control. Benefits were the social interaction with people of similar identity. The youth navigated and carved rooms on social media to discuss topics like identity, social control, and to escape attributed identities and social control. They used several platforms established by immigrant youth and their organisations that contributed positively. Conclusions Social media represents arenas that serve as resources for immigrant youth. We found examples of use and platforms established by immigrant youth that can be incorporated into public health strategies. Yet, social media consists of social codes and structures, and unequal accessibility, like other social arenas. Such barriers can be addressed by providing more equal access to these social arenas. Key messages To youth with immigrant background in Norway, social media represents valuable arenas for health promotion. Social media signifies fruitful opportunities to navigate identities and social control.