Abstract
The wide adoption of online media for scholarly purposes triggered a rapid increase in the access to scientific information. This led to several outcomes, including considering internet as the main functional medium for disseminating knowledge. Here we briefly describe how this represented one of the foundations of the open access revolution and how this is connected to the development and circulation of alternative metrics for research outcomes. We then enumerate a list of practical suggestions on how to proceed when dealing with the online dissemination of research products, in order to build and maintain a scientific reputation on internet.
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