Abstract

This paper discusses the use of rhetorical elements in a newspaper article published by Bloomberg, entitled Three Hours Longer, the Pandemic Workday Has Obliterated Work-Life Balance. Four keywords (‘rhetorical analysis’, ‘news article’, ‘work from home’, ‘COVID-19’) were used to identify the rhetorical elements in the news article. This is a mixed method analysis where the data is qualitative, but the analysis is done both quantitatively and qualitatively. The newspaper articles were analysed by using the Ethos, Logos and Pathos rhetorical structure. Firstly, Ethos, Logos and Pathos was clearly defined. Secondly, these elements were broken into subcategories of their own. What makes up Ethos is its credibility, expectations and reference. Logos has three sub categories which are clarity, conciseness, and arrangement. Lastly, Pathos is made up of tone, emphasis and engagement. Implications that were faced when analysing this document was that there were negative perceptions from employees in interviews conducted on the subject of working from home. Therefore, readers will interpret and view working from home gives more issues and challenges rather than benefits. 
 
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Highlights

  • 1.1 Background The Coronavirus disease 2019 (COVID-19) is defined as illness caused by a novel coronavirus called severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2; formerly called 2019-nCoV), which was first identified amid an outbreak for which to date there is no proven therapeutics or available vaccine

  • 1.3 Objective This paper investigates the use of rhetorical analysis of a news article titled “Three Hours Longer, the Pandemic Workday Has Obliterated Work-Life Balance”

  • It will answer the following questions: 1) How can the rhetorical analysis of a news article be characterized in terms of Ethos?

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Summary

Introduction

1.1 Background The Coronavirus disease 2019 (COVID-19) is defined as illness caused by a novel coronavirus called severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2; formerly called 2019-nCoV), which was first identified amid an outbreak for which to date there is no proven therapeutics or available vaccine. The COVID-19 has brought about significant interruption in the economy over the globe This pandemic has led to more and more employees working from home. Adapting to a new norm of WFH, work and lifestyle balance adjustment may be a real struggle for some employees They should learn to say ‘No’ to their employers. 1.3 Objective This paper investigates the use of rhetorical analysis of a news article titled “Three Hours Longer, the Pandemic Workday Has Obliterated Work-Life Balance”. It will answer the following questions: 1) How can the rhetorical analysis of a news article be characterized in terms of Ethos?. 3) How can the rhetorical analysis of a news article be characterized in terms of Pathos?

Literature Review
Methodology
Ethos Research Question 1
Logos Research Question 2
Pathos Research Question 3
Quantitative Findings Research Question 4
Conclusion
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