Abstract
The main purpose of this paper is to advance a revisited theoretical version on the business organizational reality. The new organizational scientists ceased to present the organizational business reality as a given one opting in favor of a constructivist perspective. Management and leadership key theorists like Michael Porter, Henry Mintzberg, Steve Jobs, Richard Bronson, Charles Handy, Peter Drucker, have gone beyond the mere representational knowledge of business environment, considering that business reality is being continually constructed and reconstructed. As pioneers in the science of strategic management and as well as innovators, they are followed by a vast array of organisations’ leaders all over the world, all of them being interested in the methods of optimizing business reality as planning, strategic methods and techniques etc. Planning, among such procedures, is meant to re-creating the business environment in the benefit of the organisation. We shall attempt not only to make an inventory of the new topic but also to rethink some of the classical concept like those of planning and strategy related to our own field of interest: the dualist perspective on the business organizational growth. Our own approach might be integrated therefore in what we are allowed to announce as being a dualist perspective. The organizational reality of business appears to be a strategized reality so that the planning act is the main dimension of the reconstructed business reality. DOI: 10.5901/mjss.2015.v6n2s2p27
Highlights
The first purpose of our present paper is to review the studies on the process of construction and reconstruction of business organizational reality
Aiming at such an objective we are requested to make a re-examination of the literature on planning in organisations and on the most cited authors and works in management. This approach opens up a vast array of perspectives, the so-called “Schools of Strategy Theories” and one of our tasks is to review these Schools of thinking in order to enlighten the deep paradigm that makes possible to unify such a theoretical diversity
The issue is the more relevant as in the recent periods of time, the scientists as well as managers have started to consider that planning is not merely a subjective act and a competing process that open a front stage where different stakeholders competitively interact in a continuous organizational reconstruction of business reality
Summary
The first purpose of our present paper is to review the studies on the process of construction and reconstruction of business organizational reality Aiming at such an objective we are requested to make a re-examination of the literature on planning in organisations and on the most cited authors and works in management. Some stakeholders might be interested on certain aspects of the organization as in the case of banks and, the management should present a well-conceived plan. Such plans might become part of the overarching strategic plan. An inner-outer approach on business planning along with the bivalent nature of strategy processes represents other facets of the duality
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