Abstract

This research article attempts to conceptualize and operationalize the concept of engagement in videogame-play as consumer videogame engagement that comprises both psychological and behavioral dimensions. Accordingly, this study has developed a scale for measuring consumer videogame engagement through following the steps of scale development. Next, the study has collected data on two samples. Besides, this study has applied SPSS 22.0 version and SEM-PLS approach to analyze the data on two samples and to validate the construct of consumer videogame engagement. Based on the study results, an instrument has proven to be a valid source for measuring engagement in videogames as well as a reflective-formative and multi-dimensional construct. This study contributes to the videogame literature as it considers consumer videogame engagement as a multi-dimensional construct comprising on cognitive, affective and behavioral engagement. It further validates the scale of consumer videogame engagement as reflective-formative model among videogame players.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.