Abstract
This study provides a comprehensive review of the impact of artificial intelligence (AI) on marketing practices across various industries. The rapid advancements in AI technologies have revolutionized how marketers understand consumer behavior, personalize marketing strategies, and automate repetitive tasks. Through an extensive review of existing literature, this paper synthesizes the key findings and identifies the major ways in which AI is transforming marketing practices. This study is an overview of how AI technologies are reshaping marketing practices, offering valuable insights for academics, practitioners, and policymakers alike. Keywords : Marketing, Artificial Intelligence, Marketing Efficiency
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