A REVIEW PAPER ON: DECORDING THE IMPACT OF INFLUENCER MARKETING ON MODERN CONSUMER BEHAVIOUR

Abstract

The Internet has become an important part of daily life in the electronic age, with approximately 5 billion users and 80% of people participating in social networks. The development of the program was then transferred to this electronic domain and the beautiful display of energy emerged as a clear method of communication. A strong influence allows local influencers to promote business and product development to solve all kinds of problems of brands and customers. This is research into the complex connection between customer dynamic cycles and the power of promotion. By uncovering speculative development and examining the evidence from a local and holistic perspective, this research aims to uncover the mysterious systems that drive the impact of buyer decisions of sensational uniqueness. Additionally, this study aims to determine the key factors that contribute to the success of business operations and their impact on businesses. Knowledge of technology. Data is collected on the basis of comprehensive analysis and processed from various sources such as sound assessments, annual consolidated reports, non-academic inventories and experts. This distinction involves a general assessment of the difference between a particular aesthetic improvement and its effect on the recipient's freedom of action. important workplaces. Factors such as partner base, emotional profile, authenticity, and accountability are seen as important factors in making a good decision. Additionally, the surprising possibility of building a relationship with fans is the main consideration that makes buyers come and see the show. An important element of trust, creativity and long-term cooperation with large companies have been proven to yield significant products. Key Words: Influencer; Influencer marketing; Decision-making process; Consumer behavior; Social media; Digital marketing; Brand engagement; Authenticity; Relationship building; Content creation; Follower engagement; Brand promotion.