Abstract
Beginning in the 1970s, academia began to study consumer innovation and used it as an important indicator for predicting consumers’ new product adoption behavior. This article makes a more comprehensive summary and evaluation of the definition of consumer innovation from three aspects (innate innovativeness; special fields innovativeness; actualized innovativeness), summarizes the relationship between the three innovations, and builds a consumer innovation integration model.
Highlights
Innovation is the driving force for the continuous development of enterprises, and the market launch of new products is the key factor to determine the development of enterprises
Most of the new products fail in the initial stage of the product diffusion life cycle
From different perspectives, according to the level of abstraction, this paper summarizes consumer innovativeness into three concepts: 1 innate innovativeness. 2 special fields innovativeness 3 actualized innovativeness
Summary
Innovation is the driving force for the continuous development of enterprises, and the market launch of new products is the key factor to determine the development of enterprises. From different perspectives, according to the level of abstraction, this paper summarizes consumer innovativeness into three concepts: 1 innate innovativeness. The research on consumer innovativeness in academia is mainly divided into the measurement scale of consumer innovativeness, the influencing factors of consumer innovativeness, and the relationship between consumer innovativeness and innovativeness behavior. The concept of domestic and foreign consumers of different innovative systematic review, aiming to clarify the relationship among innate innovativeness, innovativeness in special fields and actual innovativeness, and to summarize the basic viewpoints and influencing factors of the three concepts
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