A Review on Impact of E-commerce Websites on Small Kirana Shops in India

Abstract

Consumers’ attention is changing away from traditional distribution channels and inclining toward online/E-commerce distribution channels, which are a hybrid of traditional and clicks-only channels. The Internet has drastically altered the business landscape, particularly E-commerce. Until recent past, E-commerce was limited to a few services such as hotel and restaurant booking, flight booking, tickets of train and bus booking through Internet, mobile recharge using online portals, and so on. In recent times, the E-commerce has evolved into small retail and Kirana stores as well. Many people in their twenties and thirties are at ease shopping online. The majority of people choose to shop online because they have it delivered to their home. The perception of product quality influences purchasing decisions for veggies, foodstuff, or both. It has also been discovered that the prices of the products on the websites are significantly lower than the pricing in neighbourhood stores. Though we can bargain in local businesses, there are significant reductions and price differences between local retailers and Internet portals. Applications: E-commerce is attempting to bring all suppliers and buyers together on a single platform to facilitate and make available most of the things. Even the major companies such as Amazon, Flipkart, Grofers, and many others are increasingly pushing local Kirana sellers to sell via websites however; many of them are unable to do it due to awareness and technical reasons. The study found that the prices on E-commerce websites are much lower than the costs in small Kirana stores (local retailers), though it is possible to bargain in local Kirana shops. There are considerable price disparities and reductions between small Kirana shops and E-commerce websites or Internet portals.