A REVIEW ON CONSUMER INCLINATION TOWARDS IMITATION JEWELLERY

Abstract

This study is undertaken analyse the inclination of imitation jewellery and their satisfaction level towards price, variety, quality and convenience therefore keeping now in mind, some objective were framed and also the study was carried, supported the objectives. The data is collected through questionnaire, as it is the most accessible way for the experimenter as well as the replier. The collected date was analysis by using chance system chance was calculated by taking the number of replier for a particular parameter against the total number of repliers. The Chi-square test is used in this study to find out whether there is any significant association between the particular factors and source of mindfulness and family income per month and quantum spent on imitation jewellery per time. The average ranking analysis is used to analyses the opinion given by the repliers for important factors, the weights has been given to each factors and total scoring are calculated, The average score analysis deals with consumer position of satisfaction towards price, variety, quality and vacuity of imitation jewellery. Hence the manufacturer has to introduce imitation jewellery to satisfy the need of consumers at all level of income. The manufacturers should keep an eye on quality and see that delivery schedules are kept. The beautiful designs and the equally beautiful materials with which they are made and most importantly the economical cost make imitation jewellery the most wanted item on anybody shopping list. All this keeps the fires burning in the imitation jewellery industry and helps in bringing out new and improved beautiful works of art in imitation jewellery. KEY WORDS: Imitation jewellery, trends, inclination, variety, design, price and availability