A REVIEW OF SEPARATE AND JOINT STRATEGIES FOR THE USE OF DATA ON REVEALED AND STATED CHOICES

Abstract

This paper examines recent developments in household travel surveys that collect data for use in transportation planning and modeling efforts. The paper then introduces the notion of a total survey design and elaborates on what is meant by this concept. This is done first in the context of standard surveys of revealed choices. The paper discusses aspects of content and respondent burden and illustrates the potential to reduce respondent burden through careful consideration of content, question design, and question ordering. The paper also explores some issues of survey "friendliness" particularly with respect to activity surveys versus time-use surveys, with some observations about the potential of time-use surveys to eliminate some of the burden and content problems of previous diary designs. The remainder of the paper concentrates on the issue of collecting stated-response data and examines two alternative methods for collection: simultaneous collection of the contextual information and "on-the-fly" development of the alternatives for the stated-response questions, or sequential collection of contextual data and development of the stated-response questions. The paper also addresses issues of respondent burden that arise in the administration of stated-response surveys. The paper concludes with exploration of some of the reasons for collecting stated-response data, with particular emphasis on the US situation. In conclusion, the paper stresses again the need for a total design concept for collection of stated-response data, as well as for the simpler collection of more standard revealed choice data.