Abstract

This chapter provides insights into current environmental trends impacting on the global fashion industry. The rise of secondhand luxury fashion and in particular vintage is examined; this sector having witnessed the largest growth in recent times. Aside from the natural resource issue, there has been an alarming rise in the negative impacts of increased cyclical effects of garment production on the environment. With an increase in pollution and scarcity of resources, it can be argued that fashion firms will need to better understand how to trigger behavioural shifts towards slower consumption and develop new sustainable business models. With secondhand retailing thriving as a business format, this chapter provides a conceptual review of the attitudinal and behavioural motivators towards sustainable consumption for an evolving and significant sector, set within the context of the circular economy.

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