A review of processing and analysing visual metaphors in psychology

Abstract

IntroductionA visual metaphor is an image depicting an incongruity in the spatial distribution of visual elements, which is not consistent with reality. In this paper, we present an overview of theoretical and empirical studies on visual metaphor processing. ObjectiveFirstly, attention is given to the spatial distribution of visual elements, which defines the type of visual metaphors as well as the meaning operations required to understand the communicative message. The paper then reviews several empirical studies that collect behavioural measures for assessing visual metaphor processing using questionnaires and exploring the role played by cognitive abilities. In line with the contemporary literature, we then present three semiotic dimensions for visual metaphor processing, namely the expression, conceptualisation, and communication. We then present a pilot study that focusses on these three dimensions. Few research studies have collected behavioural data for visual metaphors processing. This may be due to the lack of theoretical framework in the corresponding field of research. These three semiotic dimensions highlight the value of pursuing research on visual metaphors in the scope of psychology. The presented pilot study could be a starting point for the investigation of visual metaphors in the framework of psychology. ConclusionWe propose future avenues of research that consider the visual structure of metaphors and meaning operations while assessing the influence of cognitive abilities in visual metaphor processing.