Abstract
New product development is always challenging and creative task in today’s era of globalization. Various internal and external factors are to be considered in the entire product development process. The concerned internal factors are skilled workforce with the organization, Budgetary provision for new product development, infrastructural and other resources available with organizations etc. While the external factors are requirement of the Customers, legal issues, Government policies, market segments and prevailing situations in the market. Considering the complexity in the product development process various new techniques of product development are being introduced by the industries, as well as proposed by researchers and academia. Lean product development, Quality Function Deployment, Six sigma is some of the techniques. In recent years there is a new technique being opted by the industry called as Advanced Product Quality Planning (APQP) .This paper is an attempt to review the developments of APQP and efforts being taken by the researchers in the development of APQP.
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