Abstract
Technology had become an essential part of our daily routine, which we cannot live without. It becomes a useful communications tool where people communicate with each other’s in many ways via digital technology. However, the developments in the digital software had caused to the new types of behavioural addiction to arise, such as digital game addiction and Facebook addiction. Moreover, the overuse of the digital technology had a trigger to the situations of fear of missing out (FAMO), where the individual will be trying hard to be at par as his/her social norms. Although previous studies have stated that the over-use and dependency of digital technology effects on individual consumption, however, there is no study has considered the impact of digital technology towards over-indebtedness. With regards to this limitation, thus this study tries to formulate a conceptual model for digital technology addiction and individual over-indebtedness in filling a research gap in the related field.
Highlights
It is fair to say that we are currently live in a credit-centric consumer society in times of rapid technological transition
The overuse of the digital technology had a trigger to the situations of fear of missing out (FAMO), where the individual will be trying hard to be at par as his/her social norms
The aim of this paper is to proposed a conceptual framework for digital technology addiction and it effect to individual overindebtedness
Summary
It is fair to say that we are currently live in a credit-centric consumer society in times of rapid technological transition. People can play games or watch interactive videos via their gadgets, and generally while browsing the ads will appear on their screens These will trigger the sense of purchasing among digital technology users and lead to spontaneous purchase among users. The technologies develop the role of the smartphone, i.e. Mobile internet access has completely changed the game over the last five years, and societal norms around credit changes as well as the perception of money and credit (Nanninga et al, 2015) The social media such as Instagram and Facebook leading causes to materialistic among its users, by the purpose of being favourable by the followers, or trying hard to be ‘centrality’ or accepted among social networks. The aim of this paper is to proposed a conceptual framework for digital technology addiction and it effect to individual overindebtedness
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