Abstract

In a reverse Stroop task, observers respond to the meaning of a color word irrespective of the color in which the word is printed—for example, the word red may be printed in the congruent color (red), an incongruent color (e.g., blue), or a neutral color (e.g., white). Although reading of color words in this task is often thought to be neither facilitated by congruent print colors nor interfered with incongruent print colors, this interference has been detected by using a response method that does not give any bias in favor of processing of word meanings or processing of print colors. On the other hand, evidence for the presence of facilitation in this task has been scarce, even though this facilitation is theoretically possible. By modifying the task such that participants respond to a stimulus color word by pointing to a corresponding response word on a computer screen with a mouse, the present study investigated the possibility that not only interference but also facilitation would take place in a reverse Stroop task. Importantly, in this study, participants’ responses were dynamically tracked by recording the entire trajectories of the mouse. Arguably, this method provided richer information about participants’ performance than traditional measures such as reaction time and accuracy, allowing for more detailed (and thus potentially more sensitive) investigation of facilitation and interference in the reverse Stroop task. These trajectories showed that the mouse’s approach toward correct response words was significantly delayed by incongruent print colors but not affected by congruent print colors, demonstrating that only interference, not facilitation, was present in the current task. Implications of these findings are discussed within a theoretical framework in which the strength of association between a task and its response method plays a critical role in determining how word meanings and print colors interact in reverse Stroop tasks.

Highlights

  • IntroductionWhen observers are presented with a color word and asked to indicate in what color the word is written (e.g., if the word red is printed in blue ink, the correct answer is blue, not red), the incongruence of the meaning of the word (red) and the print color (blue) adversely affects the observers’ performance (Stroop, 1935)

  • When observers are presented with a color word and asked to indicate in what color the word is written, the incongruence of the meaning of the word and the print color adversely affects the observers’ performance (Stroop, 1935)

  • By modifying the task such that participants respond to a stimulus color word by pointing to a corresponding response word on a computer screen with a mouse, the present study investigated the possibility that interference and facilitation would take place in a reverse Stroop task

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Summary

Introduction

When observers are presented with a color word and asked to indicate in what color the word is written (e.g., if the word red is printed in blue ink, the correct answer is blue, not red), the incongruence of the meaning of the word (red) and the print color (blue) adversely affects the observers’ performance (Stroop, 1935). This so-called Stroop effect is one of the most extensively studied phenomena in the history of experimental psychology (see MacLeod, 1991, for a review). We examined whether incongruent print colors would interfere with reading of color words, as well as whether congruent print colors (e.g., red is printed in red ink) would facilitate reading of color words

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